Hierarchy before expression
Type does not decorate.
It organizes attention.
Structure becomes voice.
This project explores typography as an ordering system rather than a visual expression. The poster exists as a moving structure where hierarchy, spacing, and timing guide perception.
A single serif typeface is used throughout. Hierarchy is defined through scale, vertical distance, and temporal appearance. Motion reinforces order, never decoration.
The poster functions as an editorial surface. Lines appear, disappear, and reposition, allowing silence and negative space to actively participate in communication.
The goal is restraint. The viewer is invited to slow down, notice distance, rhythm, and alignment. Typography moves — but it never asks for attention. It earns it.